Connected Experiences

Owned by Miassar (Mimi) Gebara
Last updated: Dec 29, 2022 by Justin Acuesta (Unlicensed)
9 min read

In this article, we will show you how Connected Experiences work.

The concept of Connected Experiences is having a Main Experience and ‘connecting’ other Experiences that may be related in using the same location or same target audience. Having this feature increases customer awareness and engagement because while they attend an experience, there may also be experiences available for them to see and enjoy.

The process of creating experiences remains the same. We have an article related on how to fill out a new experience. Please click here

We will be editing one of our existing experiences that we have already made and creating a connected experience with it.

For example, our main experience in this section is Dallas Cowboys vs Los Angeles Rams. This Experience could have other linked Experiences in different locations or different times which tells the customer that there are other experiences occurring / to watch out for in the future.

Steps
1. In the PAM navigation menu, go to 360 Manager > Experiences

2. Click the edit button to open up an existing experience. (i.e. in this example, we will edit Pre Game Interviews)

3. Find the CONNECTED heading. This is the section we will focus on.

4. Main Experience: Select an experience that will act as the main experience for our (e.g. Pre Game Interviews). In other words, we are connecting Pre Game Interviews with another experience to be the main experience while Pre Game Interviews becomes a sub-experience.

5. Sub-experiences: Select the experience/s that will act as a connected experience (e.g. Pre Game Interviews is the main experience and we will now choose experiences to be the sub-experience)

You now have a choice here. Choosing either Main Experience or Sub-experience automatically disables the other option. Read this section properly as it may be confusing the first time.

6. Scroll down to the bottom and save changes

A friendly reminder that you need to fill in the rest of the experiences information if you are creating a brand new experience or else progress will not be saved.

Main Experience section

By choosing this section, you will make your current experience (the one you are editing right now) become a sub-experience. This will also disable you from making any sub-experience selections for this experience.

1. Select the drop-down

2. In the search bar, you can type in the experience that you want to find

3. Alternatively, we will also show you a list of upcoming / active experiences to choose from.
For this article, we will select Dallas Cowboys vs Los Angeles Rams.

4. There is a disclaimer that tells you, once you have selected a main experience, you cannot select sub-experiences.

5. Scroll to the bottom and save changes

6. This is how your Connected Experiences will look like in the Experiences page with the changes we have made

7. Pre Game Interviews is now a sub-experience of Dallas Cowboys vs Los Angeles Rams

Sub-experience section

By choosing this section, you will make your current experience (the one you are editing right now) become the main experience. This will also disable you from making any main experience selections in this current experience.

We have chosen to edit Dallas Cowboys vs Los Angeles Rams for this section, making them the main experience.

1. Select the drop-down

2. In the search bar, you can type in the experience that you want to find

3. Alternatively, we will also show you a list of upcoming / active experiences to choose from. For this article, we will select Pre Game Interviews to be our sub-experiences.

4. There is a disclaimer that tells you, once you have selected sub-experiences, you cannot select a main experience

5. Scroll to the bottom and save changes

6. This is how your Connected Experiences will look like in the Experiences page with the changes we have made

7. Dallas Cowboys vs Los Angeles Rams is our main experience with one sub-experience below

Viewing and Interpreting your Connected Experiences in the Experiences page

Steps

1. In the PAM navigation menu, go to 360 Manager > Experiences

2. This is a normal experience without any Connected Experiences affiliation

3. This is the main experience as indicated by the sub-experiences directly below it

4. These are the sub-experiences

5. You can use the dropdown arrow to hide sub-experiences if needed

Connected Experiences with a Parent / Child Relationship

We will show you how Connected Experiences looks like inside a parent / child relationship.

View from a Parent Account

Steps

1. In the PAM navigation menu go to 360 Manager > Experiences

2. Notice that your Connected Experiences exist if there are sub-experiences underneath. In this example, Dallas Cowboys vs Los Angeles Rams have experiences linked to it

3. You can click on the dropdown to hide the Connected Experiences if you wish

4. You can recognise which experience belongs to another client account (child account) if they have a black label which is a label of the account name. You won’t be able to edit these experiences

5. Experiences belonging to your account won’t have black labels but will continue to show status labels (i.e. ACTIVE)

View from a Child Account

Steps
1. In the PAM navigation menu go to 360 Manager > Experiences

2. Notice that you can see the Connected Experiences of the parent account. You cannot link a Connected Experience with the child experience as the main experience in a child account. However, you can create main and sub experiences with the content inside your child account.

3. You can click on the dropdown to hide the Connected Experiences if you wish

4. You can recognise which experience belongs to another client account (parent account) if they have a black label which is the account name. You will not be able to edit these experiences

5. Experiences belonging to your account won’t show black labels but will have status labels (i.e. UPCOMING)

Making Parent / Child Experiences become Connected Experiences

We will show you how to link experiences from different accounts together as long as they have an established parent / child relationship. This means that the accounts need to be linked together to see the changes appear.

In this article:

Hollywood Park = Parent account
Hollywood Park Retail = Child account

Hollywood Park Point of view

Steps

1. In the PAM navigation menu, go to 360 Manager > Experiences

2. Select the edit button on an experience. We will edit DALLAS COWBOYS VS LOS ANGELES RAMS

3. Go to the CONNECTED section

4. Choose the subexperience tab

5. Click on a child-created experience to be a sub-experience. In this case, we will add LOS ANGELES RAMS SHIRT SIGNING. You can have both Parent and Child created experiences to be a sub-experience

6. Scroll to the bottom and save changes

7. You can see the connected experiences now has a child created experience as an established link

8. You can see that the faded out black label (indicates the experience belongs to another account but is currently upcoming) is with the child experience which confirms that the link was established properly

Hollywood Park Retail Point of view

You will not be able to establish any link with a Parent created experience. This means that it cannot become a main experience or sub-experience for a child-created experience. For a child account, you will only have normal functionality.

Parent experiences can be viewed in the experiences page but they cannot be edited.

Applying Experiences Filters

This section, we will show you what happens when you click on certain filters on the Experiences page.
This is useful as you have the ability to control which experiences you want to see in a certain status (i.e. active) while the non-active experiences are faded away.

1. Showing Upcoming and Active Parent and Child Experiences

Applying these filters will show both parent and child experiences. Look at the selected filters below.

ACTIVE ✔
UPCOMING ✔
HOLLYWOOD PARK RETAIL (CHILD) ✔
HOLLYWOOD PARK (PARENT) ✔

2. Showing Upcoming and Active Parent Experiences

Applying these filters will show only upcoming and active parent experiences. Look at the selected filters below.

ACTIVE ✔
UPCOMING ✔
HOLLYWOOD PARK (PARENT) ✔

3. Showing Active Parent Experiences

Applying these filters will show only active parent experiences. Look at the selected filters below.

ACTIVE ✔
HOLLYWOOD PARK (PARENT) ✔

4. Showing Upcoming Child Experiences

Applying these filters will show only upcoming child experiences. Look at the selected filters below.

UPCOMING ✔
HOLLYWOOD PARK RETAIL (CHILD) ✔

Viewing your Connected Experiences on the Interactive Kiosk

Steps

1. In the PAM navigation menu, go to 360 Planner > Digital Signs

2. Select DIGITAL SIGN TAB

3. Select / Search / use the filter option to find an Interactive Kiosk Digital Sign. Click on the sign once located.

4. On the right-hand side pop out, click the link underneath Sign ID

5. In your new tab, you should see the Interactive Kiosk load up. Click on it.

6. Click on the Experiences Icon

7. Click on an Experience with a Connected Experiences link (i.e. Pre Game Interviews)

8. The information of the Experience should be seen as normal with the description and directions on finding the location

9. You should a heading that says CONNECTED EXPERIENCES with other experiences in it if the link was established properly

10. Click on a Connected Experience. (i.e. Dallas Cowboys vs Los Angeles Rams)

11. The view is exactly the same when clicking on a Connected Experience. Just remember to click on the correct experience that you will attend when you visit the location